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ABOUT MADDOG



From its beginnings as a surf board shaping business in the 1970's, under the watchful eye or John Morgan, Maddog has evolved. Maddog gained recognition as surfers all along the east coast of Australia started riding the boards made in the Byron Bay factory.

Determination, hard work and inspiration from the idyllic surrounds of Byron Bay are the components that have allowed the continuing evolution of Maddog.

Maddog has never looked back. As recognition for the boards grew, so did a demand for clothing and other surf apparel sporting the distinctive Maddog designs. For over a decade now Maddog has been producing quality T-shirts and boards shorts.

In John Morgan's own words "Maddog represents surf culture, a lifestyle that is typically Australian. Maddog conjures up humour, a fighting spirit and a fearless approach to life."

Due to an enduring appeal, quality merchandise and an image that surfers and Australians in general can relate to Maddog has continued to grow. The boards coming out of the Byron Bay factory have always been at the leading edge of design and lend credibility to a company that prides itself on its close contact with the people that buy Maddog and who live the lifestyle.

OPPORTUNITIES

Due to it's enduring appeal, quality merchandise and an image that all surfers can relate to Maddog is continuing to grow to reach international markets.. The boards coming out of the Byron Bay factory have always been at the leading edge of design and lend credibility to a company that prides itself on its close contact with the people that buy Maddog and who
live the lifestyle.

Maddog's four thriving retail outlets in Byron Bay & Ballina act as a testing ground for new products and as a point of contact with the general public. This experience means that we know, first hand, what the market wants. Product development is something Maddog has done since its conception and every season we have incorporated these elements into our ranges.

"Our products, given rack space in a good retail outlet, will sell we know because we sell our own gear"

Maddog's philosophy for our clothes is the same as for our surfboards, surf them every morning before coming to work. When you see the tried and tested Maddog label, you know that al of our garments have been tested by our staff, not only for quality, but also for comfort and fit.
Maddog has gone back to it's roots, the unique Maddog logos and a commitment to the surfing lifestyle and industry. We are sure you will find Maddog can make a stylish and profitable addition to your product range.


For information on licensing opportunities please contact us:

Australian Division: info@maddog.com au 

 
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